As consumer attention wanes, brands incorporating gaming into their omnichannel strategies find a marked advantage. Gaming provides immersive experiences that align with daily routines. Notably, gamers influence household purchasing decisions across various categories, with 68% overseeing beauty decisions and 65% tech purchases. This highlights the importance of integrating gaming into marketing strategies to reach decision-makers effectively. Additionally, brands must prioritize partnerships that ensure content is situated in brand-safe environments to maximize their advertising potential in the gaming landscape.
At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage.
Gaming aligns naturally with this strategy because it offers a uniquely immersive, player-first environment and integrates seamlessly into daily routines across platforms.
According to research from Activision Blizzard Media, 68% of players lead decisions on beauty and personal care purchases, emphasizing the influence of gamers in household spending.
To employ an effective omnichannel strategy, a brand's message needs to appear in a trusted, controlled, secure environment when entering the gaming space.
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