#omnichannel-strategy

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fromDigiday
5 days ago

Why omnichannel advertising needs gaming at its core

At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage.
Video games
fromExchangewire
4 weeks ago

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

Adsquare's OnePlatform integrates previously standalone tools into a unified system, allowing advertisers to effortlessly transition from insights to actionable strategies.
Marketing tech
fromMedium
2 years ago

How AT&T Embraces Change to Meet Shifting Customer Expectations

AT&T believes in actively evaluating change in order to stay relevant and build customer loyalty by adapting to the evolving digital landscape.
Marketing tech
Marketing
fromHubspot
4 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
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