Online retail thrived during the pandemic, with a significant increase in online traffic and spend.
Retailers need to focus on improving their digital capabilities and invest in omnichannel strategies to provide a seamless customer experience. [ more ]
Wayfair refreshes brand ahead of first large-format store opening
Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.
The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers. [ more ]