#omnichannel-strategy

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fromExchangewire
1 week ago

Kargo Wins Big at ELETS India Brand Summit and Awards 2025

Kargo's innovative ASUS advertising campaign won the Outstanding Innovation in Display category, while the CTV campaign for Woodland took home the Outstanding Use of Video Marketing award.
Marketing
fromDigiday
4 weeks ago

Why omnichannel advertising needs gaming at its core

At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage.
Video games
fromExchangewire
1 month ago

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

Adsquare's OnePlatform integrates previously standalone tools into a unified system, allowing advertisers to effortlessly transition from insights to actionable strategies.
Marketing tech
fromMedium
2 years ago

How AT&T Embraces Change to Meet Shifting Customer Expectations

AT&T believes in actively evaluating change in order to stay relevant and build customer loyalty by adapting to the evolving digital landscape.
Marketing tech
Marketing
fromHubspot
5 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
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