How AT&T Embraces Change to Meet Shifting Customer ExpectationsAT&T is adapting to digitally focused customers through innovative strategies despite its longstanding legacy.
Leader Spotlight: Omnichannel strategy in a membership-based company, with Melanie Cummings - LogRocket BlogThe importance of omnichannel strategy and driving sticky behavior in a membership-based company like Fabletics.
How AT&T Embraces Change to Meet Shifting Customer ExpectationsAT&T is adapting to digitally focused customers through innovative strategies despite its longstanding legacy.
Leader Spotlight: Omnichannel strategy in a membership-based company, with Melanie Cummings - LogRocket BlogThe importance of omnichannel strategy and driving sticky behavior in a membership-based company like Fabletics.
Media Mix Modeling: What It Is and How to Use It [+ Examples]Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
e-book: Maximizing ROI with CEQUENS Omni-Channel Chat this RamadanBusinesses should adopt omnichannel strategies during Ramadan for better customer engagement and loyalty.
Media Mix Modeling: What It Is and How to Use It [+ Examples]Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
e-book: Maximizing ROI with CEQUENS Omni-Channel Chat this RamadanBusinesses should adopt omnichannel strategies during Ramadan for better customer engagement and loyalty.
DXL Enhances Marketing Capabilities by Consolidating Technology With BluecoreDXL partners with Bluecore for enhanced marketing personalization.The new strategy integrates online and offline retail experiences.Bluecore's platform simplifies DXL's marketing technology stack.
Double your app engagement steal these 10 story ideas | App Developer MagazineUser engagement is crucial for app retention; utilizing omnichannel strategies enhances user connection and keeps brands top of mind.
DXL Enhances Marketing Capabilities by Consolidating Technology With BluecoreDXL partners with Bluecore for enhanced marketing personalization.The new strategy integrates online and offline retail experiences.Bluecore's platform simplifies DXL's marketing technology stack.
Double your app engagement steal these 10 story ideas | App Developer MagazineUser engagement is crucial for app retention; utilizing omnichannel strategies enhances user connection and keeps brands top of mind.
What Will Marketing Look Like in 2025? "It's Going to Get Weird."Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.
Bridging Offline and Online Retail With Kraft Heinz and Newell BrandsBrands should integrate online and offline strategies for seamless consumer experiences.Fostering internal collaboration is essential to address consumer expectations across multiple channels.
The new era of digital is outcome-focused and geo-poweredBusinesses are reassessing advertising methods to embrace innovative, outcome-focused strategies as they near the end of the year.
How Oreo's new DTC platform fits into Mondelez's evolving data strategyDTC remains valuable for CPG marketers as part of an omnichannel strategy, particularly for brands like Oreo.
AI Virtual Assistants in Omnichannel Support: Bridging CRM Data Across PlatformsBusinesses improve customer experience through omnichannel strategies supported by AI virtual assistants that bridge CRM data across platforms.
How Georgia-Pacific creates value by investing in retail media networksRetail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.
Council Post: How Headless Architecture Enhances Marketing StrategyHeadless architecture provides a seamless, integrated customer experience by decoupling front-end and back-end systems.
Business Messaging: Benefits, Strategies & Examples | ClickUpDisjointed communication hinders business efficiency and damages customer relationships; business messaging offers a unified approach to improve interaction.
Making Omnichannel Work for Luxury RetailLuxury retail requires high-touch customer experiences, complicating the achievement of omnichannel excellence across various distribution channels.
8 Tips for Creating an Effective Omnichannel StrategyOmnichannel strategy integrates multiple platforms for a seamless customer experience.Omnichannel consumers purchase more and are likely to be repeat customers.
Making Omnichannel Work for Luxury RetailLuxury retail requires high-touch customer experiences, complicating the achievement of omnichannel excellence across various distribution channels.
8 Tips for Creating an Effective Omnichannel StrategyOmnichannel strategy integrates multiple platforms for a seamless customer experience.Omnichannel consumers purchase more and are likely to be repeat customers.
fromTechCrunch6 months agoPylon lands $17M investment to build a full service B2B customer service platform | TechCrunchPylon's evolution shows the need for integrated customer communication tools in the B2B market to better serve enterprise needs.
How DBS Bank uses a human-AI synergy approach to enhance customer experiences and improve efficiencies - TearsheetDBS Bank successfully integrates AI into banking operations, augmenting customer experiences and improving operational efficiency.
"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.comCTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.
Shopify eBay Integration: How To Connect Your Store (2024) - ShopifyOmnichannel approach increases reach and salesIntegrating eBay with Shopify enhances efficiency and customer acquisition
Emotional Connection Is the New Currency for Brand Loyalty | EntrepreneurBuilding brand loyalty now relies on emotional connection through omnichannel consistency, not just price and promotions.