Mantis has launched Mantis Attention, powered by Adnami, to transform advertising metrics by focusing on audience engagement rather than standard viewability. This innovative solution offers detailed insights into campaign performance, enabling advertisers and publishers to track attention effectively through metrics like placement and time in view. Advertisers can optimize their campaigns to maximize media efficiency and ROI by emphasizing high Attention Per Mille (APM). The launch highlights a shift in the digital advertising space toward a true measure of engagement, enabling data-driven decisions for improved outcomes.
In today's crowded digital landscape, capturing meaningful attention has become the holy grail for both advertisers and publishers. With Mantis Attention, we're finally bridging the gap between mere viewability and genuine engagement.
Using Mantis Attention, publishers and advertisers can track how effectively their campaigns capture audience attention offering detailed metrics such as placement, share of page, time in view, and overall engagement.
By prioritising placements with high Attention Per Mille (APM) and Effective Attention per Mille (eAPM) and offering data-driven optimisation tools, advertisers can maximise media efficiency, enhance brand impact, and improve ROI.
We're thrilled to power Mantis Attention with Adnami's sonar technology.
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