fromThe Drum
1 week agoTechnoplasmosis: the hidden parasite controlling modern marketing
There's a parasite called toxoplasmosis that rewires the behaviour of cats (and even humans) so they act in ways that help the parasite spread. The cat doesn't know it's infected. It goes about what it thinks, is its business. But often, it is going about the parasite's business instead. Marketing, I suspect, is suffering from something eerily similar.
Marketing


