Podscribe's new Performance Benchmarks report features the Reach Curve, a metric that determines the necessary audience impressions to reach 75% of podcast listeners, estimated at ~500 million impressions. The report also analyzes podcast advertising's superior performance, showcasing its incremental impact that favors smaller brands over larger competitors. Additionally, it hints at the upcoming Lag Report that will measure audience action speed. The comprehensive report includes benchmarks for visitation rates, purchase rates, and cost efficiency by show genre, offering crucial insights for advertisers navigating the podcasting landscape.
The Reach Curve quantifies how much podcast advertising is needed to achieve 75% reach among podcast listeners, measured at approximately 500 million impressions.
Podscribe's report highlights podcasting's superior incremental impact, especially benefiting smaller brands over larger ones, compared to other advertising channels.
The report features a detailed examination of visitation rates, purchase rates, and dollar efficiency benchmarks segmented by show genre, providing actionable insights for advertisers.
A proprietary Lag Report from Podscribe measures audience engagement speeds, offering a unique perspective on how quickly listeners act after exposure to podcast ads.
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