Individuals increasingly rely on tracking metrics like calories, steps, and heart rate in a quest for order amidst chaos. This trend, driven by technomoralism, is known as datafication, the process of converting life into data. Initially popular among enthusiasts, this practice has gained widespread acceptance, offering useful insights into personal habits. In 2023, the exercise tracking device industry was valued at approximately $56.7 billion, highlighting the normalization of self-tracking and the moral implications of quantifying personal goals to optimize performance.
The more chaos reigns around us, the more addicted we become to numbers. Order, metrics and law are the mandates of technomoralism, its norms determined by a single god: technology.
Datafication entails converting all of life into data, which has transitioned from a practice for tech enthusiasts to a normalized behavior that generates useful information about our lives.
Being a self-tracker has not just become normalized, numbers have taken on a moral and motivational tone, prompting individuals to quantify their goals and optimize performance.
The global exercise tracking device industry was valued at around $56.7 billion in 2023, reflecting the growing trend of self-monitoring and the desire for health and wellness optimization.
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