Signal vs. noise: How to identify the metrics that truly matter - LogRocket Blog
Briefly

In today's data-driven landscape, product managers often prioritize dashboards and charts, yet this focus can obscure genuine product growth. Metrics can create an illusion of progress, making teams feel productive while obscuring critical insights on retention, revenue, and user satisfaction. Understanding the difference between signal metrics—which reflect true product health—and noise metrics is key. To foster real growth, metrics should align with long-term value rather than surface-level achievements. Ultimately, a truly successful product is one users depend on, integrating seamlessly into their daily lives.
The difference between signals and noise in metrics can determine whether your product grows, stagnates, or quietly drifts into irrelevance.
Metrics feel good, offer easy wins, but rarely correlate with retention, revenue, satisfaction, and actual growth quality.
We'll always be tempted to report progress through numbers, but if metrics aren't linked to long-term value, we risk dressing up activity as achievement.
Great products aren’t defined by downloads; they succeed when users integrate them deeply into their lives, feeling compelled to return.
Read at LogRocket Blog
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