DoubleVerify has introduced AI-powered pre-bid controls for Google's Search Partner Network (SPN), enhancing advertiser control and protection when extending campaigns to non-Google sites. This innovation allows brands to apply robust brand safety measures to SPN inventory, facilitating informed advertising decisions that align with brand values. The initiative aims to boost campaign ROI, improve operational efficiency, and improve media quality. With the help of their Universal Content Intelligence™ engine, advertisers can classify and avoid unsuitable SPN domains, thereby safeguarding brand equity and optimizing performance across the digital advertising landscape.
With the launch of AI-powered pre-bid controls for Google's Search Partner Network, advertisers gain greater control and protection over their campaign's digital reach.
DoubleVerify's proprietary, AI-powered Universal Content Intelligence™ classification engine helps advertisers avoid content misalignment, enhancing brand equity and maximizing ROI.
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