TikTok has introduced two new features in its Safety Suite: the Video Exclusion List and the Profile Feed Exclusion List. These tools enable advertisers to selectively exclude specific videos and profile pages from appearing next to their ads, addressing concerns about unpredictable content adjacencies. This initiative aims to protect brand reputations by minimizing the risk of ads appearing next to content that may clash with a brand's values. With the launch of the TikTok Brand Safety & Suitability Playbook, the platform underscores its commitment to helping brands navigate today's complex social and political landscape.
The Video Exclusion List allows advertisers to prevent specific videos from appearing next to their ads, providing control over ad placements in unpredictable feeds.
TikTok's new exclusion tools help brands protect their image by avoiding placements near controversial content, essential in today's rapidly shifting social landscape.
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