Sounder introduced a new AI-powered tool for brand safety and contextual targeting in Spanish-language podcasts, addressing complexities in semantic analysis and cultural diferencias. This tool enables precise understanding of audio content, transcending mere direct translations. Grupo ACIR implemented the technology to refine advertising relevance in its podcasts, with expectations of boosting direct and programmatic sales. By emphasizing context and cultural nuances, Sounder's platform improves brand suitability and ensures more accurate ad placements in Spanish-speaking markets, responding to the challenges of understanding language intricacies in audio advertising.
Sounder's new tool is designed to understand the nuances of Spanish-language audio content by focusing on context rather than direct translations of words.
The AI-powered platform enhances brand suitability and contextual targeting for podcasts, helping advertisers find the most relevant placements in Spanish-speaking markets.
Grupo ACIR has adopted this technology, aiming for improved direct and programmatic sales by leveraging a deeper understanding of content.
Sounder's approach acknowledges that cultural differences significantly impact the meanings of words, thus necessitating a more sophisticated analysis than standard English pipelines.
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