The FTC has approved Omnicom's acquisition of Interpublic Group, stipulating that Omnicom must avoid making advertising decisions based on political or ideological views. The $13 billion all-stock deal, announced amid a pro-business regulatory environment, aims to create the largest ad company globally with a projected $25 billion in revenue. Skeptics suggest the approval reflects a broader trend of suppressing accountability in advertising practices under the guise of protecting free speech, as the FTC increasingly scrutinizes politically biased advertising.
Omnicom cannot base its "advertising spend ... on the Media Publisher's political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside."
This merger will mark the biggest ad company worldwide, boasting approximately $25 billion in combined net revenue, following the acquisition of Interpublic Group.
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