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US politics
fromDigiday
4 weeks ago

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

Brand safety concerns have escalated into a politically charged issue affecting regulatory approval of major advertising mergers.
#ftc
fromReason.com
1 month ago
Media industry

Advertising companies cave to the FTC. Media Matters sues to defend the First Amendment.

fromReason.com
1 month ago
Media industry

Advertising companies cave to the FTC. Media Matters sues to defend the First Amendment.

more#ftc
fromMarTech
1 month ago

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

Omnicom cannot base its "advertising spend ... on the Media Publisher's political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside."
Marketing tech
Media industry
fromDigiday
3 months ago

'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

Jacki Kelley is pivotal in maintaining client trust during IPG's merger with Omnicom.
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