Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff
Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Omnicom becomes the world's largest agency holding company | MarTech
Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse
Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPG
Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
What the Omnicom-IPG deal means for workers across the global ad industry
The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff
Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Omnicom becomes the world's largest agency holding company | MarTech
Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse
Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPG
Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
What the Omnicom-IPG deal means for workers across the global ad industry
The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
Omnicom and Interpublic to Merge, Creating Ad Agency Giant
Omnicom's acquisition of Interpublic would create the largest ad agency globally, reflecting the industry's strategic shift towards digital technology.
IPG, Unilever and Ogilvy dominate at The Drum Awards Festival 2024 Grand Finale
Interpublic Group (IPG) was named Holding Company of the Year at The Drum Awards Festival 2024 for excellence across multiple award categories.
Interpublic Group duo sued in a case alleging 'misappropriation' of ID data
Adstra alleges IPG entities conspired to develop a competing product using its trade secrets.
The dispute involves allegations of misconduct in data licensing agreements and unfair competition practices.
Interpublic Group integrates Adobe's GenStudio for AI-driven content creation.
IPG combines Adobe's tools with Acxiom data for more accurate consumer profiles and brand connections.
Interpublic Group Sells Deutsch, Hill Holliday To New Zealand's Attivo Group
Interpublic Group has sold Deutsch and Hill Holliday to New Zealand-based marketing services firm Attivo Group.
Interpublic Group is simplifying its structure and focusing on areas of growth by unloading its agency assets.
Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences
Interpublic Group has partnered with OpenAP to enhance its audience data capabilities and distribute commercials to specific consumer audiences.
The partnership will allow Interpublic to utilize data from Axciom to plan better ways to reach audiences and analyze ad performance.
Marketing giant Interpublic Group leasing big space in Century City
Interpublic Group is moving to Century City and leasing a large amount of space that has been vacant since Northrop Grumman moved its headquarters in Virginia.
The move is seen as a big boost to Century City and signifies its growing tie with the entertainment industry.