#interpublic-group

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Digiday
1 month ago
Data science

Interpublic Group duo sued in a case alleging 'misappropriation' of ID data

Adstra alleges IPG entities conspired to develop a competing product using its trade secrets.
The dispute involves allegations of misconduct in data licensing agreements and unfair competition practices. [ more ]
Marketing Dive
2 months ago
Artificial intelligence

IPG integrates Adobe's AI-driven GenStudio content creation platform

Interpublic Group integrates Adobe's GenStudio for AI-driven content creation.
IPG combines Adobe's tools with Acxiom data for more accurate consumer profiles and brand connections. [ more ]
Variety
4 months ago
Marketing

Interpublic Group Sells Deutsch, Hill Holliday To New Zealand's Attivo Group

Interpublic Group has sold Deutsch and Hill Holliday to New Zealand-based marketing services firm Attivo Group.
Interpublic Group is simplifying its structure and focusing on areas of growth by unloading its agency assets. [ more ]
Variety
5 months ago
Marketing

Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences

Interpublic Group has partnered with OpenAP to enhance its audience data capabilities and distribute commercials to specific consumer audiences.
The partnership will allow Interpublic to utilize data from Axciom to plan better ways to reach audiences and analyze ad performance. [ more ]
Los Angeles Times
8 years ago
LA real estate

Marketing giant Interpublic Group leasing big space in Century City

Interpublic Group is moving to Century City and leasing a large amount of space that has been vacant since Northrop Grumman moved its headquarters in Virginia.
The move is seen as a big boost to Century City and signifies its growing tie with the entertainment industry. [ more ]
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