#advertising-consolidation

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Marketing tech
fromExchangewire
5 hours ago

Digest: Omnicom Announces Major Overhaul; Havas Buys Unnest; Retailers See 830% Jump in Traffic from Gen AI

Global ad industry consolidates as Omnicom restructures and cuts jobs, Havas expands AI data capabilities through Unnest acquisition, and generative AI drives retail traffic surge.
fromNewsmax
2 days ago

Omnicom to Cut 4,000 Jobs After IPG Takeover

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion acquisition of rival Interpublic Group, The Financial Times reported Monday, citing an interview with company executives. Creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA, according to the report. The company did not immediately respond to a Reuters request for comment.
Business
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