Omnicom to Cut 4,000 Jobs After IPG Takeover

"Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion acquisition of rival Interpublic Group, The Financial Times reported Monday, citing an interview with company executives. Creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA, according to the report. The company did not immediately respond to a Reuters request for comment."

"FCB, one of the largest global ad agency networks owned by IPG with roots dating back to 1873, will be absorbed into Omnicom's BBDO, the report said. Omnicom boss John Wren said more than 4,000 jobs would be cut as part of the IPG integration, mainly in administrative roles but some leadership positions too, the Financial Times reported. Reuters could not independently verify the report."

Omnicom acquired Interpublic Group for $13.5 billion and will cut more than 4,000 jobs as part of integration. The job reductions will focus mainly on administrative roles and include some leadership positions. Creative agency DDB and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA network. FCB will be absorbed into Omnicom's BBDO network. Several well-known advertising agency brands will be folded into existing Omnicom networks as part of the consolidation. The integrations involve realignment of agency brands and staffing across global operations.

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