#omnicom

#omnicom

Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credle, global chief creative officer of FCB until last year and most recently global creative advisor for IPG, and Eileen Kiernan, previously the global CEO of IPG Mediabrands (Kiernan didn't respond to a request for comment).

For a year, the deal progressed behind closed doors, with only scant details released around the edges. Upon conclusion last week, one analyst - Gartner's Ewan McIntyre - told The Drum that, if the new Omnicom is to keep its top-spot as the presumptive biggest marcomms group in the world, it will need to start "communicating a lot more openly about [its] vision".

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion acquisition of rival Interpublic Group, The Financial Times reported Monday, citing an interview with company executives. Creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA, according to the report. The company did not immediately respond to a Reuters request for comment.

Omnicom cannot base its "advertising spend ... on the Media Publisher's political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside."

With the first, around Amazon's coverage of Thursday Night Football, Omnicom's goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.

Kelley has relentlessly worked to maintain client trust during IPG's absorption into Omnicom, providing significant contributions that are often overlooked.