Marketing Dive1 week agoMarketingOmnicom shakes up Sparks & Honey amid Omni platform pushOmnicom aligning Sparks & Honey closer to OMG to enhance Omni data-driven platform. [ more ]
Mediapost5 months agoMarketingKinesso Named Media Agency Of The Year For 2023IPG Mediabrands' Kinesso has been chosen as MediaPost's Media Agency of the Year for 2023. Other winners include Omnicom as Holding Company of the Year and Acadia as Independent Agency of the Year. [ more ]
The Drum6 months agoMarketingCan this agency model crack India? Inside the new Omnicom Advertising ServicesOmnicom Advertising Services in India has been formed to consolidate the creative agencies DDB, BBDO, and TBWA. The CEO of DDB Mudra Group India, Aditya Kanthy, will lead the new entity and focus on talent, collaboration, and innovation. Omnicom plans to triple its workforce in India in the next two to three years. [ more ]
AdExchanger3 months agoMarketing techOmnicom Is Prioritizing Commerce Over Its Generative AI Ambitions | AdExchangerOmnicom is focusing on retail and commerce media through its acquisition of Flywheel Digital. Flywheel's data provides a better understanding of consumers without the need for cookies. [ more ]