#omnicom

#omnicom

It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading - unlike Publicis, which got walloped by traders after its quite positive financial results. However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group, which it finished absorbing at the end of November. Foreign exchange values also goosed the revenue by $125 million, bringing total revenue for the year to $17.3 billion.

Omnicom posted its first earnings report following its $13 billion-plus acquisition of rival Interpublic Group in November, but did not break out organic revenue figures, a closely watched measure of agency health. Total revenue for Q4 landed at $5.5 billion, up 27.9% versus the year-ago period, with gains partially attributed to a month of factoring in the IPG business. Media and advertising made up about 60% of revenue for the period ended Dec. 31, while precision marketing contributed 10.3% and public relations 9.1%.

Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credle, global chief creative officer of FCB until last year and most recently global creative advisor for IPG, and Eileen Kiernan, previously the global CEO of IPG Mediabrands (Kiernan didn't respond to a request for comment).

For a year, the deal progressed behind closed doors, with only scant details released around the edges. Upon conclusion last week, one analyst - Gartner's Ewan McIntyre - told The Drum that, if the new Omnicom is to keep its top-spot as the presumptive biggest marcomms group in the world, it will need to start "communicating a lot more openly about [its] vision".

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion acquisition of rival Interpublic Group, The Financial Times reported Monday, citing an interview with company executives. Creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA, according to the report. The company did not immediately respond to a Reuters request for comment.

With the first, around Amazon's coverage of Thursday Night Football, Omnicom's goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.

Kelley has relentlessly worked to maintain client trust during IPG's absorption into Omnicom, providing significant contributions that are often overlooked.