AI-generated summaries are being introduced in Google Discover, causing concern among publishers struggling with decreasing referral traffic. This feature displays a carousel of publisher logos and AI-generated story briefs, marked with a disclaimer regarding potential inaccuracies. Additionally, Omnicom reported a year-on-year total revenue increase driven primarily by organic growth in the Asia Pacific region. However, profitability faced challenges, with operating income and net income declining significantly due to costs from mergers, acquisitions, and restructuring efforts relating to its merger with Interpublic Group.
Google has begun rolling out AI-generated summaries in Discover, its main news feed within the Google Search app on iOS and Android. This has prompted renewed concern among publishers already grappling with declining referral traffic.
Omnicom has reported organic growth of 3.0% for Q2 of 2025, with total revenue up 4.2% year-on-year to USD$4.02bn. Asia Pacific led growth across regions, with a 6.5% organic lift outpacing the US and major developed markets.
Despite the topline growth, profitability declined. Operating income fell 13.9% to US$439.2m, impacted by USD$66m in mergers and acquisitions related expenses and USD$88.8m in restructuring costs tied to its pending merger with Interpublic Group.
Omnicom CEO John Wren said, 'Our continued investment in our innovative operating platform, Omni, is driving superior business outcomes for our clients while enhancing operational efficiency across our organization.'
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