fromNieman Lab
2 hours agoGoogle will look beyond volume journalism
If trends continue, Google's ecosystem may evolve as follows: 1. Topic clusters go mainstream. To cut LLM-generated clutter, expensive features like topic clustering, once restricted to niche products like Google News (since the 2010s), will go mainstream across Search, Gemini, Discover, and YouTube. Discover's mid-2025 AI summary cards already signaled this shift. Here's how topic clusters look on YouTube. 2. On Discover, YouTube, and Gemini, traffic will go to fewer, deeper stories on a topic.
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