#publisher-traffic

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Media industry
fromDigiday
1 week ago

No playbook, just pressure: Publishers eye the rise of agentic browsers

Agentic AI browsers that read, summarize, and act on content threaten to disintermediate publishers by replacing referral traffic and audience relationships.
Artificial intelligence
fromDigiday
2 weeks ago

In Graphic Detail: The state of AI referral traffic in 2025

AI platforms are shifting referral traffic patterns, with Gemini rapidly growing while ChatGPT still generates the most referrals.
#google
fromZDNET
3 weeks ago
Artificial intelligence

Google's search chief rejects this strategy for licensing news content amid AI scramble

fromZDNET
3 weeks ago
Artificial intelligence

Google's search chief rejects this strategy for licensing news content amid AI scramble

fromAdExchanger
3 weeks ago

Disco Is So Back; Bippity Boppity Slop! | AdExchanger

Naturally, the Chrome team denies that Disco replaces Chrome in any way. And, according to Chrome team leader Parisa Tabriz, Disco isn't a general-purpose browser. It's just an experiment that came out of a company hackathon. However, Google Search Labs is exploring ways to integrate Disco's features - including the tab-opening feature, which it calls GenTabs - into general web browsing. Which could be bad news for those who already have trouble keeping their vast quantity of open tabs in check.
Tech industry
Media industry
fromDigiday
1 month ago

How AI's hit to publisher traffic is quietly rewiring media M&A

AI-driven summaries and reduced site traffic have lowered publisher attractiveness and complicated media M&A pricing amid weak ad markets and higher rates.
Marketing
fromDigiday
1 month ago

The case for and against AI-driven SEO in the zero-click era

AI chatbots are shifting search toward zero-click results, reducing publisher and marketer site traffic and forcing brands to develop AI-aware search strategies.
#google-search
Intellectual property law
fromgizmodo.com
3 months ago

Rolling Stone Publisher Sues Google Over AI Overview Summaries

Google's AI-generated search summaries allegedly reduce publisher clickthroughs, prompting Penske Media to sue for misuse of content and anticompetitive indexing practices.
#ai-overviews
Digital life
fromThe Verge
5 months ago

Google's Discover page now summarizes news with AI

Google is implementing AI-generated summaries in its Discover feed, replacing traditional headlines with AI previews.
Marketing tech
fromExchangewire
6 months ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
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