"Artificial intelligence has had a devastating impact on publisher traffic as AI companies scrape, train, and repurpose publishers' stories, typically without permission or payment. New research from Chartbeat published this week shows that small publishers lost 60 percent of their search traffic between Dec. 2024 to Dec. 2025. Medium publishers lost 47 percent, and large publishers 22 percent."
"Yahoo recently announced new tools within Yahoo Scout, the company's AI search engine, now in beta, that will support publishers and the open web. It offers a stark contrast to the more closed ecosystem approach of Google and other AI search products. When I first tried Yahoo Scout at SXSW, the first thing I noticed was how many links were included to publishers and other sources. And Yahoo says that's intentional."
Yahoo Scout, an AI search engine in beta, introduces tools designed to support publishers and the open web, marking a departure from closed ecosystem approaches used by competitors like Google. AI companies have significantly harmed publisher traffic by scraping, training on, and repurposing content without permission or compensation. Recent research from Chartbeat reveals severe traffic losses: small publishers lost 60 percent of search traffic between December 2024 and December 2025, medium publishers lost 47 percent, and large publishers lost 22 percent. Yahoo deliberately incorporates numerous links to publishers and other sources within Yahoo Scout, positioning this approach as a potential solution to support media sustainability in the AI era.
Read at Mashable
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