#open-web

#open-web

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.

The open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.

Curation transcends typical ad models, providing necessary strategies for the open web to regain market share.

The terminology used to describe online advertising channels, especially 'open internet' versus 'open web,' may be misleading and require reevaluation.

Bluesky's verification model promotes multiple providers over a single entity's control, enhancing trust and community options.

Tapestry aims to unify social media and news tracking in one app, addressing user frustration with fragmented online media.

The US Justice Department's antitrust lawsuit against Google may determine the future of the open web and its impact on competition and consumer prices.

Marketers are increasingly integrating performance marketing with branding strategies, emphasizing the importance of the open web for higher ROI and flexibility.

A Google victory in the antitrust case could further undermine the open web and hinder competition.

Curation is transforming the ad landscape by enabling open web publishers to capture more revenue from programmatic direct deals.

The new Premium Priority Deals model makes it easier for advertisers to access quality inventory without extensive negotiations.