Ad lobby calls for federal legislation to protect publishers from AI scraping
Briefly

Ad lobby calls for federal legislation to protect publishers from AI scraping
"Free riding isn't just unfair. It's stealing,"
"Let me send a message to every company building these large language models,"
"Unless you pay for content that AI bots scrape, you will ruin the economic model that makes the content available in the first place."
"Only with proper legislation and proper penalties do we believe that this situation will be addressed,"
"Unless we act to protect original human-created content, the internet risks devolving into an echo chamber of recycled, low-quality information,"
The IAB released proposed draft legislation called the AI Accountability for Publishers Act. The legislation invokes the common-law standard of unjust enrichment and asserts that AI companies profit from publishers' investments without paying for scraped content. AI systems have scraped publisher content without compensation and redirected audiences away from publishers' sites, undermining advertising-funded revenue models that sustained the open web. The situation is likened to the collapse of local news in the 2000s and warned to risk eroding the internet into a "shadow of its former self." Calls were made for legislative protections and penalties to preserve original human-created content while publishers adapt business strategies.
Read at Axios
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