"Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google's lawyers wrote, "The fact is that today, the open web is already in rapid decline.""
"The fact is that today, the open web is already in rapid decline and Plaintiffs' divestiture proposal would only accelerate that decline, harming publishers who currently rely on open-web display advertising revenue."
"Glad this is being covered as it would suggest either Google executives have been lying to the public and investors for months or to a Court. It's important context, Barry, to note this is in their actual arguments why they shouldn't have to divest their adjudicated monopolies. https://t.co/JZVsKiosPa- Jason Kint (@jason_kint) September 8, 2025"
Google executives publicly described web publishing as healthy and thriving earlier in the year. A recent Google court filing asserts that the open web is already in rapid decline and warns that a proposed divestiture would accelerate that decline, harming publishers dependent on open-web display advertising revenue. Industry observers and publishers have noted the contrast between the executives' public statements and the firm's legal argument. Social posts by industry figures highlight the apparent inconsistency and emphasize the relevance of the court filing to ongoing debates about market power and publisher revenue.
Read at Search Engine Roundtable
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