Marketing techfromDigiday1 day ago'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraudGenerative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.
Marketing techfromFuturism2 months agoChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We ThoughtAI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
Artificial intelligencefromForbes4 months agoThese Startups Are Making Sure AI Companies Pay Up For Taking ContentMedia companies are adapting by using middlemen to license content to AI businesses.Emerging firms provide solutions to get compensated for AI scraping their content.