More than 80 publishers and IAB Tech Lab convened to address issues surrounding generative AI and content scraping. The main strategy involves blocking AI company crawlers and implementing the LLM Content Ingest API, which would allow controlled access to publisher content. Although major AI firms were absent, some publishers remain optimistic about future advancements. The expected technical specifications for the API will be shared in November, and it remains uncertain if the AI companies will comply with this new framework.
"It was focused on how the industry can respond to AI companies scraping their content, often for little or no money," said Joseph.
"This was just the start' is really the way that it was framed," said Guaglione.
The LLM Content Ingest API Joseph: It's basically a way to block AI platforms from scraping content unless they're paying for it in some way.
We're expecting the technical spec in November, but whether the AI companies will accept it is an open question.
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