#iab-tech-lab

#iab-tech-lab

Prebid.org exemplifies the power of independent organizations in the face of Google dominance in the ad tech industry.

Ad tech companies are using AI models like ChatGPT for media buying context targeting capabilities.

Changing definitions by IAB Tech Lab provides transparency in video ad experiences.

Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.

Google argues that some proposals from the task force could go against privacy-preserving goals.

ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.

Teqblaze joins IAB Tech Lab to enhance advertising technology development and partnerships.

Membership in IAB Tech Lab provides Teqblaze access to resources for innovation and industry improvement.

IAB Tech Lab has renamed its U.S National Section to Multi-State Privacy Agreement, now covering 14 additional states.

Complexity in state privacy compliance highlights the necessity for brands to exceed the strictest regulations.

Google is pushing back against the IAB Tech Lab's assertions about shortcomings of its Privacy Sandbox initiative.

The IAB Tech Lab released a report detailing foundational problems with the Privacy Sandbox, including challenges with advertising effectiveness and major infrastructural changes.

Google has released a detailed response to the IAB Tech Lab report on Privacy Sandbox, stating that the analysis contains misunderstandings and inaccuracies.

The Tech Lab report identified problems with Privacy Sandbox, including the abandonment of event-based metrics and the need for changes within the programmatic advertising ecosystem.

The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.

Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy.

The majority of digital advertising use cases analyzed by the IAB Tech Lab's Privacy Sandbox Task Force are not supported or have been degraded to the point of being untenable.

The Privacy Sandbox breaks the way real-time bidding has functioned for over a decade, which is intentional in order to introduce privacy-centric features.

The IAB Tech Lab's ID Solutions guide clarifies the identity solution landscape and debunks privacy myths.

Standardization in identity solutions is crucial for clarity and effective compliance.

The IAB Tech Lab's ID Solutions guide aims to clarify the crowded identity solution landscape by providing standards and specifications for evaluating identity partners.

IAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech.

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling

The gaps include ad placement guarantees, budget and billing management, and reporting

Google responds to IAB Tech Lab report criticizing Privacy Sandbox initiative.

Privacy Sandbox not intended to replace cookies, aiming for a more privacy-safe web.

Subscription-free streaming service Freely will launch in the UK next quarter.

Disney, Fox, and Warner Bros. are launching a joint streaming service in the US.

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.

The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.

The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising.

GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.