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fromDigiday
2 weeks ago

Media Briefing: Publishers catch new vibes from Meta on AI licensing

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. So far, it's more rhetoric than reality. Nevertheless, if it were to come to fruition, it could reset the dynamic between Meta and publishers, many of whom still feel burned by years of declining referral traffic from the platform.
Artificial intelligence
#generative-ai
fromThe Drum
3 months ago
Marketing tech

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

fromThe Drum
3 months ago
Marketing tech

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

more#generative-ai
Video games
fromExchangewire
1 month ago

Gaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.com

The IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
E-Commerce
fromDigiday
1 month ago

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

The IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.
Marketing tech
fromAdweek
3 months ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
Marketing tech
fromDigiday
3 months ago

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era

IAB Tech Lab announced initiatives to address challenges in digital advertising related to AI and improve overall content governance.
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