fromThe Drum3 months agoMarketing techAnthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it
fromThe Drum3 months agoMarketing techAnthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it
fromExchangewire1 week agoGaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.comThe IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
fromDigiday1 month agoIAB Tech Lab pitches plan to help publishers gain control of LLM scrapingThe IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.
Marketing techfromAdweek2 months agoThe Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making HeadachesThe Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
Marketing techfromDigiday2 months agoIAB Tech Lab unveils plans to bolster publisher monetization in the AI eraIAB Tech Lab announced initiatives to address challenges in digital advertising related to AI and improve overall content governance.
