#iab-tech-lab tag

1 month ago

Marketing tech

AdCP vs. IAB Tech Lab: Inside programmatic advertising's agentic AI standards showdown

Marketing tech

Ad Tech Briefing: IAB Tech Lab plans a 'Programmatic Governance Council' amid transparency rift

1 month ago

Marketing tech

AdCP vs. IAB Tech Lab: Inside programmatic advertising's agentic AI standards showdown

more#programmatic-advertising

Marketing tech

Ad Tech Briefing: IAB Tech Lab plans a 'Programmatic Governance Council' amid transparency rift

fromAdExchanger

3 months ago

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead | AdExchanger

Jud Spencer, a 12-year Trade Desk engineering leader, left on Nov. 21 to continue ad inventory standards work and support programmatic transparency initiatives.

Privacy technologies

fromAdExchanger

LiveRamp Donates A Protocol; Time For A Spot Check | AdExchanger

IAB Tech Lab adopted and promotes LiveRamp's Universal Context Protocol to identify agents and manage consent while Spotify monetizes video ads through programmatic DSP partnerships.

fromAdExchanger

The Power of Prebid | AdExchanger

Prebid faces internal conflict balancing sell-side priorities and buy-side concerns, highlighted by a reversed transaction-ID policy and tensions with The Trade Desk, IAB Tech Lab, and Google remedies.

7 months ago

Media Briefing: Publishers catch new vibes from Meta on AI licensing

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. So far, it's more rhetoric than reality. Nevertheless, if it were to come to fruition, it could reset the dynamic between Meta and publishers, many of whom still feel burned by years of declining referral traffic from the platform.

Artificial intelligence

#generative-ai

7 months ago

Apple

Inside IAB Tech Lab's meeting with publishers to confront the AI era

fromThe Drum

10 months ago

Marketing tech

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

7 months ago

Apple

Inside IAB Tech Lab's meeting with publishers to confront the AI era

fromThe Drum

10 months ago

Marketing tech

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

Gaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.com

The IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.

E-Commerce

8 months ago

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

The IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.

fromAdweek

9 months ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.