The Ad Creative ID Framework (ACIF) aims to solve the repetitive ad frequency issue in streaming advertisements by providing unique identifiers for better tracking.
"Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement," said Jim Ballas, GM Measurement at Magellan AI.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
“CTV is experiencing explosive growth, but we're still in the early innings of figuring out how to make it work at scale,” said Anthony Katsur, CEO of IAB Tech Lab.
