"After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo! Scout - its new AI search engine feature that is embedded within Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and so on - as well as at scout.yahoo.com. Yahoo has not done Search on its own since before 2009, so this is a big deal for Yahoo!"
"In short, Yahoo! Scout looks similar to some other AI search engines in terms of the interface, but Yahoo added its own flair to it, making it more friendly and fun but also adding a much larger emphasis to doing its best to drive traffic to publishers and its sources. Here is a screenshot of the Yahoo Scout home page: Here are some screenshots of queries: Yes, those blue highlights are citations and the purple section is a featured source - hopefully those will drive more clicks?"
"Yahoo wants clicks to go downstream and was built from the ground up that way, I am told Yahoo promised me some sort of portal for publishers to see impressions and clicks from Yahoo Search and Yahoo Scout - we will see Yahoo has a huge number of users, over 500 million user profiles with tons of data across Mail, Search, News, Finance, Sports, etc."
Yahoo launched Yahoo! Scout as an AI search capability embedded across Yahoo Search, Mail, News, Finance, Sports and at scout.yahoo.com. Yahoo had not run its own search since before 2009. Yahoo! Scout uses Anthropic models combined with Yahoo’s data and custom interface elements. The interface mirrors other AI search engines but adds a friendly, playful design with blue citation highlights and purple featured-source panels. Search results include clickable news sections, shopping results monetized via affiliate commissions, and Microsoft Advertising–powered ads beneath answers. The product is designed to drive clicks downstream to publishers. A publisher portal for impressions and clicks has been promised, and Eric Feng leads the effort.
Read at Search Engine Roundtable
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