The article highlights how publishers are witnessing significant declines in traffic stemming from Google's AI search features, impinging on their traditional referral traffic. Reports indicate over a 50% drop in organic search traffic for notable publishers like HuffPost and Washington Post. Concurrently, Mars has transitioned its $1.7bn global media account from WPP to Publicis, a move that follows heightened competition for major agency accounts, while Meta is looking to acquire a stake in Scale AI to bolster its AI initiatives.
News publishers are experiencing significant traffic declines due to Google's AI tools, which are reducing the necessity for users to click on external links, disrupting traditional media referral pathways.
Mars has moved its $1.7bn global media account from WPP to Publicis following a competitive pitch, showcasing Publicis' growing influence in the advertising industry.
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