Google boosts visibility of links in AI search results after backlash
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Google boosts visibility of links in AI search results after backlash
"According to a social media post by Robby Stein, Vice President of Google Search, internal testing shows that the new AI results interface makes it easier for users to find content on the web. New on Search: In AI Overviews and AI Mode, groups of links will automatically appear in a pop-up as you hover over them on desktop, so you can jump right into a website to learn more. And we'll show more descriptive and prominent link icons within the response across both..."
"The change comes in the wake of heavy criticism levied against Google's AI Overviews and AI Mode, which allegedly have had a negative impact on traffic to news sites, blogs, and other web publishers. Also, the European Commission has reviewed the company's AI search features, including how content from publishers is used in AI responses and whether that content is scraped without reasonable compensation."
Google is updating how links appear in Search's AI Overviews and AI Mode to make links clearer and more prominent. New desktop behavior will show groups of links in a pop-up when users hover over cited sources, including short article descriptions and images. Google will also display more visible and descriptive link icons across desktop and mobile. Internal testing reportedly shows the updated interface makes it easier for users to find web content. The changes respond to criticism that AI Overviews reduced traffic to publishers and to regulatory review by the European Commission over content use and compensation.
Read at PCWorld
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