"We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads. Glenn Gabe spotted this new format and posted a screenshot on X, he said, "Interested in ads in Google's AI experiences? Here's another AI Mode ad I spotted earlier this morning. And it's for *guides and articles* related to the query.""
"I mean, if this is the only way for publishers to get traffic from the new Google Search, aka AI Mode, then so be it? I mean, Google's links in AI Mode are really not that clicky, so I guess ads might be the alternative? Can you even sustain a publishing company by using Google Ads to send traffic to your site? Probably not."
A new Google Ads format appears to be showing inside AI Mode results that highlights guides and articles, expanding beyond Direct Offer ads. A circulated screenshot shows the format appearing alongside AI Mode responses and linking to related guides and article pages. AI Mode organic links tend to receive low click-through, which increases reliance on paid placements to drive visits. Publishers may use these ads as a traffic channel, but dependence on paid search traffic raises concerns about long-term sustainability for publishing businesses. The change signals broader monetization experiments within AI-driven search experiences.
Read at Search Engine Roundtable
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