If you want to narrow your options down to bags suitable for a trip to Portland, Oregon in May, Al Mode will start a query fan-out, which means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then use those criteria to suggest waterproof options with easy access to pockets.
Oddly, it only seems to be a small fraction of users or queries that are showing these ads at the moment, and by default it's appearing below more direct answers. That's for the results that are marked as "Sponsored" to comply with laws in the US and other countries. This is well below the advertising load in the "All" and far more direct "Web" tabs of Google Search, which show sponsored results immediately (and typically require lots of scrolling to get past for especially lucrative searches).
Google has started rolling out ads in AI mode, which is the company's "answer engine," not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for Google One, AI mode lets you toggle between advanced models, including Gemini 3 Pro, which generates an interactive UI to answer queries. Up until now, Google has avoided showing ads in AI mode because it made the experience more compelling to users.
Search continues to ship 🚀 Built on Gemini 3 Pro, Nano Banana Pro is available in Search, starting with AI Mode, on day 1 for Google AI Pro or Ultra subscribers in the U.S. https://t.co/OrkyHrNMzS- Robby Stein (@rmstein) November 20, 2025 AI Mode query ⬆️ Create a detailed infographic for college students on trophic levels and energy transfer in ecosystems. The infographic should feature an ecological pyramid (energy or biomass), with definitions of producers, primary, secondary, and tertiary consumers, and...- Nick Fox (@thefox) November 20, 2025
Google Search is bringing its AI Mode feature - its AI-powered search experience - to Spanish-speaking users, the company announced on Tuesday. This expansion will introduce Google's conversational search interface to a broader market, allowing users to ask questions using natural language queries, engage in back-and-forth conversations, upload images, dig deeper on complex topics, and more. The Spanish-language rollout comes on the heels of Google's major AI Mode expansion in August, when the company released the feature to 180 more countries worldwide.
Google is testing moving your query from the left top position to the right top position of the AI response within AI Mode. This is a subtle change but it is interesting to see Google test these small changes to AI Mode. This change was spotted by Sachin Patel who posted some screenshots of this on X. Normally that query is on the left, and not shaded in a box, but here, the query is on the right and shaded on a box.
Google AI Mode has had travel planning for some time but according to some in the travel industry, Google recently began rolling out more of these features in the wild. These include dynamic day-by-day trip plans, hotel add-ons, tickets, and dining stitched into a single AI conversation. Brad Brewer posted under Agentic Hospitality on LinkedIn about this, he added, "is not a far-off experiment. It's about to launch." He posted more details over here explaining the features that recently rolled out.
This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default, and then backtracked on that statement as well. Google AI Mode expanded beyond the English language. Google is showing AI Mode in the search suggestions autocomplete.
Robby Stein, Google Search VP of Product, announced on X on Friday that users can now open Google's new AI Mode by going directly to google.com/ai. Minutes later, Logan Kilpatrick - the lead product manager for DeepMind, Gemini, and all of Google's AI products - took things one step further: Responding to a user who commented that AI Mode "must be the default" for Google Search, Kilpatrick responded that the change would indeed roll out "soon."
Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will be the default for Google Search "soon." He said this after Google made google.com/ai go directly to AI Mode's interface on Friday afternoon. This was announced on X at around 7pm ET on Friday. Here are those posts: soon : )- Logan Kilpatrick (@OfficialLoganK) September 5, 2025
Robby Stein from Google wrote on X, "We're seeing big improvements for complex STEM questions." He said he was "Very excited about this week's AI Mode model update." It is great for back to school, he added. The changes are that the responses should be "tighter, easier to scan and get to the point up front before elaborating," he explained.
AI Mode for search, which essentially allows Gemini to serve as the sifter of SERPs instead of the old-fashioned Google algorithm, became an opt-in preview feature in March before rolling out as an option to general Google users in May. For those who haven't deigned to use it, AI Mode basically turns the Google search page into a chat window where users can ask typical queries and get results delivered from a Gemini-powered chatbot that one has to assume isn't bullshitting them,
Jordi Ribas stated, "They're both excellent AI search products but we're taking a different approach for some query segments." He provided an example where Microsoft Copilot yielded richer answer cards for follow-up queries compared to Google AI Mode.