"Google has started rolling out ads in AI mode, which is the company's "answer engine," not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for Google One, AI mode lets you toggle between advanced models, including Gemini 3 Pro, which generates an interactive UI to answer queries. Up until now, Google has avoided showing ads in AI mode because it made the experience more compelling to users."
"At the same time, Google has been slowly pushing users toward AI mode in the hope that people get used to the idea and eventually use ChatGPT or Google Search. Now, Google is rolling out ads in AI answers. These ads have a "sponsored" label because Google needs to comply with the law of the land, and they're similar to the usual links (citations) in AI answers."
Google is placing ads into AI mode, framed as an 'answer engine' distinct from traditional search. AI mode has been freely available for about a year, and Google One subscribers can switch between advanced models such as Gemini 3 Pro, which can create interactive UIs to answer queries. Google previously avoided ads in AI mode to keep the experience compelling but has begun showing sponsored links labeled for legal compliance. The sponsored links resemble citation links but tend to appear at the bottom of AI answers instead of the right sidebar. Google may be testing placement to improve click-through rates.
Read at BleepingComputer
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