"Google's spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google Search Live is live in the US without an opt-in. Google dropped the num parameter, causing a huge mess for so many of us. The third-party tools broke, Google Search Console reporting was off and significantly impacted and Google hired a anti-scraper."
"Search Console also deprecated some structured data types but gave us a new but old report. Google updated the search quality raters guidelines with more information on AI Overviews and YMYL. Google has FastSearch and DarkSteel and we had more court document revelations. Google Business Profile suspensions climb after some guidelines were updated. And Google won't be broken up, even though it was ruled a monopoly."
"Google said the open web is in decline and then retracted that. Google also said searchers want AI OverviewsPenske sued Google over those AI Overviews. Those were the some of the larger changes over the past month, make sure to check out the September 2025 Google webmaster report if you missed that. Here are the bigger Google SEO stories from the past 30 days: Google Algorithm Updates (Spam Update): Google AI Mode & Overviews:"
Google completed a nearly month-long spam update rollout that intensified after completion. AI Mode expanded to more languages, added visual features, and began testing agentic experiences. Search Live launched in the US without an opt-in and the removal of the num parameter disrupted third-party tools and Search Console reporting. Search Console deprecated some structured data types and introduced a legacy-style report. Search quality rater guidelines added AI Overview and YMYL guidance. Business Profile suspensions rose after guideline updates. Legal actions and internal projects such as FastSearch and DarkSteel also surfaced.
Read at www.seroundtable.com
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