#search-console

#search-console

Google announced a shiny new search spam penalty that targets back button hijacking. Google even sent out notices for sites that will see action taken if they don't make changes.

Google released Gemini 3, which is now powering AI Mode for some queries. Nano Banana Pro is out and it is also used in Google Search and Google Ads. Google released a number of new AI Mode features, including agentic applications. And, Google promoted its AI Opal tool to create AI-generated content in a scalable way - yeah, hard to accept.

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told. I spotted this news via Daragh Nener-Lally who posted these slides on X he wrote, "Coming soon in Search Console... AI-assisted brand query exclusion." I am not seeing this yet in my Search Console performance reports but maybe it will be here any minute?

Google's John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data.

Google has implemented the June 2025 core update, making significant changes that may affect search rankings and performance for various sites.