"There are a number of posts where some users are seeing a surge in impressions within Google Search Console but clicks and traffic have not changed. The comment is in a thread on Reddit where John replied: There's not a lot of information to go on here, but perhaps it helps to know - as others have mentioned - that just having more impressions doesn't cause problems for search."
"Ravi Ranjan asked John, "any bug or what might caused this reward with huge skyrocket impression?" John replied, "just having more impressions doesn't cause problems for search." The impression change can be for a lot of reasons, even that your site shows up in an AI Overview for a high volume query but no one really clicks over from the AI Overview."
Search Console can display sudden increases in impressions without corresponding clicks or traffic. An increase in impressions alone does not cause problems for Google Search. Impression spikes can result from multiple causes, including appearing in an AI Overview card for a high-volume query where users do not click through. Search Console may count visibility events such as hovers, AI-generated snippets, or other non-click exposures. Flat clicks and traffic alongside rising impressions indicate changes in visibility rather than user engagement. Monitoring clicks, click-through rate, traffic, and keyword rankings helps determine whether an impression spike reflects indexing, presentation changes, or reporting variance.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]