TheStreet1 month agoPrivacy technologiesReddit makes a bold move that users may not likeReddit is introducing 'free-form ads' to blend in with user posts Users can engage with these ads and they outperform other ad types by 28% in click-through rate. [ more ]
9to5Google2 months agoPrivacy technologiesMore Reddit ads will start looking exactly like regular postsAdvertisers can now create Free-Form Ads on Reddit that resemble regular posts with upvotes and comments. Early results show a 28% higher click-through rate with Free-Form Ads compared to other ad types. [ more ]
ReadWrite2 months agoArtificial intelligenceAI-assisted copywriting more effective than humans aloneWorking collaboratively with AI can improve click-through rates by 26%. Human-powered AI copy can lead to more effective content. [ more ]
The Drum2 months agoArtificial intelligenceAI-assisted copywriting more effective than human-penned ads, study findsAI-assisted copywriting can increase CTR by 26% compared to human copywriters alone. Pencil's study demonstrates the effectiveness of AI assistance in creating impactful copy for advertisers. [ more ]