Recent studies confirm that Google's AI Overviews lead to a significant drop in click-through rates (CTR) for search results. Research from Ahrefs indicates a 34.5% reduction in CTR for top-ranking pages when AI Overviews are present. Amsive's analysis shows an average CTR decline of 15.49%, while Similarweb found a 20% decrease in clicks associated with AI Overviews. Collectively, these findings highlight a concerning trend affecting traditional organic listings, particularly for non-branded, informational queries, emphasizing the impact of AI on user engagement.
Google's AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
Ahrefs data shows a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview.
Amsive data shows a CTR decline of -15.49% on average when AI Overviews are on the page.
Similarweb data shows 20% fewer clicks on search results with AI Overviews.
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