More Studies Show AI Overviews Hurt Google Click Through Rates
Briefly

More Studies Show AI Overviews Hurt Google Click Through Rates
"Google's AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries."
"Ahrefs data shows a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview."
"Amsive data shows a CTR decline of -15.49% on average when AI Overviews are on the page."
"Similarweb data shows 20% fewer clicks on search results with AI Overviews."
Recent studies confirm that Google's AI Overviews lead to a significant drop in click-through rates (CTR) for search results. Research from Ahrefs indicates a 34.5% reduction in CTR for top-ranking pages when AI Overviews are present. Amsive's analysis shows an average CTR decline of 15.49%, while Similarweb found a 20% decrease in clicks associated with AI Overviews. Collectively, these findings highlight a concerning trend affecting traditional organic listings, particularly for non-branded, informational queries, emphasizing the impact of AI on user engagement.
Read at Search Engine Roundtable
Unable to calculate read time
[
|
]