Video: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News
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Video: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News
"This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many posts from X. Google does personalize some AI Overviews and AI Mode responses. Tailwind CSS had to let go of 75% of its engineers after a 40% drop to its documentation because of AI Search and Google. Google Search Console may be missing links in its links report."
"Danny Sullivan said don't turn your content into bite-sized chunks for LLMs. Danny Sullivan and John Mueller spoke about hiring an AEO/GEO and buying AI optimization tools. Google's John Mueller talks about if you should invest in GEO. Google Merchant Center updated its multi-channel product rules. Google Vehicle Ads can now show call assets. Google Ads to allow ads for prediction markets. Google is hiring a Chief of Staff for Search Intelligence."
Google Search experienced ranking volatility and a Google Webmaster report was posted for January 2026. Google Discover is surfacing many posts from X and Google personalizes some AI Overviews and AI Mode responses. Tailwind CSS cut 75% of engineers after a 40% documentation traffic drop attributed to AI Search and Google. Google Search Console may omit links in its links report. Danny Sullivan warned against turning content into bite-sized chunks for LLMs. Conversations covered hiring AEO/GEO roles, buying AI optimization tools, and whether to invest in GEO. Google and Microsoft announced product updates, hires, and tests across Search, Ads, Merchant Center, Copilot, and Bing.
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