Google Search Console Adds Shipping/Return Details Even Without Merchant Center Account
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Google Search Console Adds Shipping/Return Details Even Without Merchant Center Account
"We're excited to announce that we're now expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Google Search Console Method If Google identifies your website as an online merchant/retailer Google will let you set this up."
"This new markup support complements last year's launch of organization-level return policies. Instead of adding shipping markup to every single product, you can now specify a general, site-wide shipping policy. This is ideal when your shipping policies apply to the majority of your products, as it reduces the amount of markup you need to manage. Shipping policies specified for individual products will still take priority over this general, organi"
Google enables merchants to provide shipping and returns policies directly in Search Console without requiring a Merchant Center account. Merchants identified as online retailers can configure site-wide shipping and returns settings in Search Console, and those settings override structured data on the site. The Search Console configuration will roll out gradually across countries and languages. Google also accepts new organization-level structured data for general, site-wide shipping policies to reduce per-product markup. Product-level shipping and return markup continues to take priority when present alongside organization-level policies.
Read at Search Engine Roundtable
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