"This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google's home page search bar added a new upload feature to take you into AI Mode. Google Discover and the mobile app also take you off web pages and into AI Mode. Gemini 3 and Nano Banana Pro are now available in AI Mode in more countries."
"Google AI Mode is testing hover style inlines. Google Search Console's performance report is testing an AI-powered configuration tool for making reports. Google Search Console also added current dates to the annotation feature. Google API docs hint that service areas are not a ranking factor. Google added and then removed the LLMs.txt file from its search developer docs. I posted the big Google Webmaster Report for December 2025."
"Google Ads channel reporting with search partner data for PMax is rolling out for some. Google Ads may bring back website optimizer. Microsoft Advertising now has disapprovals on the asset-level, and conversion reports are faster. And I celebrated 22 years of covering the search industry - I am old. That was the search news this week at the Search Engine Roundtable."
Google is integrating AI Mode into Search features including AI Overviews, the home page search bar upload, Discover, and the mobile app, expanding Gemini 3 and Nano Banana Pro availability in AI Mode to more countries. Google is testing hover-style inlines in AI Mode. Search Console is testing an AI-powered performance report configuration tool and added current dates to annotations. Google API documentation indicates service areas are not a ranking factor. Google briefly added and removed an LLMs.txt file from developer documentation. Google Ads and Microsoft Advertising introduced reporting and asset-level features and optimization tools are under consideration. Industry coverage reached a 22-year milestone.
Read at Search Engine Roundtable
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