What Is Google AI Mode and How Does It Work?

"AI Mode is a search feature from Google designed to give direct, well-reasoned answers to complex queries. It builds on AI Overviews but uses a similar process that combines AI-generated responses with content from traditional search results and the Knowledge Graph (Google's database of factual information). It runs on a modified version of Gemini, Google's core AI model, and analyzes information from multiple sources."

"Google AI Mode is a search experience that builds on AI Overviews, offering deeper answers, reasoning, and more personalized responses. AI Mode is currently available in English, with rollout expanding beyond early U.S. testing. Users can access AI Mode directly from the Google homepage, where it functions through a conversational, ChatGPT-style interface. Appearing in AI Mode is largely driven by strong SEO fundamentals, but brand mentions, structured data, and off-site signals play a growing role. While AI Mode changes how results are presented, early data suggests users still click through to source content, especially for complex or high-consideration topics."

AI Mode provides direct, well-reasoned answers to complex queries by synthesizing AI-generated responses with content from traditional search results and the Knowledge Graph. It runs on a modified Gemini model and analyzes multiple sources to prioritize reasoning and context over simple page summaries. The interface is conversational with follow-up question capability and is accessible from the Google homepage. Rollout began in English beyond early U.S. testing. Ranking in AI Mode depends on strong SEO fundamentals, plus growing importance of brand mentions, structured data, and off-site signals. Early data indicates many users still click through to source content for complex topics.

Read at Neil Patel