"Google AI Mode has this feature where you can ask about a specific product, it is called "Ask about." Now when you hover over a product, the "Ask about" will overlay so you can more easily trigger the feature."
"We first saw signs of this feature last September, and I guess Google wants users to use it more so it changed the behavior."
"I think Google has changed the 'Ask about this' feature. Previously, we had to click on it, but now it appears when hovering over the product."
Google AI Mode includes an 'Ask about' feature that lets users ask about specific products. The feature now displays an 'Ask about' overlay when hovering over a product, replacing the previous click-only activation and making the feature easier to trigger. Signs of the hover behavior were visible as early as last September, and recent sightings indicate a behavioral change intended to increase usage. A video and a screenshot shared on X demonstrate the hover activation and overlay appearance. Forum posts on X contain additional reports and discussion of the updated interaction.
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