"Robby Stein, Google Search VP of Product, announced on X on Friday that users can now open Google's new AI Mode by going directly to google.com/ai. Minutes later, Logan Kilpatrick - the lead product manager for DeepMind, Gemini, and all of Google's AI products - took things one step further: Responding to a user who commented that AI Mode "must be the default" for Google Search, Kilpatrick responded that the change would indeed roll out "soon.""
"Google's AI Overviews, which contain the content that Google has synthesized from web pages it's crawled, has already had a profound impact on the traffic that Google sends to outside sites. Because who needs to click through to an actual website, when Google just rips out an answer from that web page and loads it at the top of a search results page?"
Google enabled a new AI Mode accessible at google.com/ai, confirmed by product leaders to roll out as the default for Search soon. AI Mode provides a conversational chatbot interface that crawls the web, synthesizes answers, and displays them prominently while relegating publisher links to the side. Google's existing AI Overviews have already reduced referral traffic by extracting and presenting content from crawled web pages at the top of results. Making AI Mode the default will likely further decrease click-throughs to external sites, creating greater revenue and visibility challenges for news outlets and other publishers dependent on search traffic.
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