"the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year. Reach put this down to AI Overviews (AIO) the AI summary at the top of the Google results page. Instead of clicking through to the story on a Reach newspaper site, readers were happy with the AI overview."
""A major worry, backed by some individual datapoints, has been that AI overviews would lead to fewer people clicking through to the content behind them, with negative knock-on effects for publishers," says Dr Felix Simon, research fellow in AI and news at the Reuters Institute for the Study of Journalism, University of Oxford. He points out that it's hard to know the scale of the problem, as Google does not publish data on click-through rates."
Reach observed markedly lower web traffic for a high-profile TV story and attributed the decline to AI Overviews (AIO), the AI-generated summary that appears at the top of Google results. Readers often accepted the AIO instead of clicking through to full articles, reducing valuable referral traffic for newspapers. Publishers warn that lost clicks hinder monetisation and subscription conversions. Some individual datapoints suggest steep drops in click-through rates, with one company reporting declines up to 89%. The full scale of the impact remains unclear because Google does not publish detailed click-through data.
Read at www.bbc.com
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