#news-publishers

#news-publishers

News publishers are urging marketers to invest more ad dollars at IAB NewFronts amid ongoing challenges.

Advertisers remain hesitant to allocate budgets towards news despite its importance.

Google is enhancing search with AI Overviews and a new ad group interface while addressing concerns from news publishers in Brazil.

Google's A.I.-generated summaries in search results potentially threaten news publishers' site traffic and business model.

Google's Site Reputation Abuse policy updates penalize news publishers, risking their search visibility and revenue, raising transparency concerns.

Google's test shows EU news content holds little monetary value for its ad revenue, aiming to strengthen its position in negotiations with publishers.

Google's study shows no significant loss in ad revenue after removing EU news publishers from search results.