The Independent Publishers Alliance has lodged an antitrust complaint with the European Commission, claiming Google misuses web content for its AI-driven summaries in search results, which causes harm to publishers, particularly in traffic, readership, and revenue. Publishers lack the option to opt out of their content being used in AI Overviews and are threatened with disappearance from search results. As Google's AI-generated content expands, it correlates with significant traffic drops among news publishers. Google counters by stating its AI innovations offer new opportunities for visibility and that traffic variations are due to multiple factors.
The Independent Publishers Alliance filed an antitrust complaint with the European Commission against Google, alleging misuse of web content for AI-generated summaries.
The complaint states that Google's AI Overviews significantly harm publishers by causing traffic, readership, and revenue losses, leaving them no option to opt out.
Google expanded the AI-generated summaries in its search results, which reportedly leads to major traffic declines for news publishers despite earlier inaccuracies.
Google defends its AI experiences, claiming they generate new opportunities for content discovery and arguing traffic claims are often based on incomplete data.
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