The article discusses the dramatic changes in the digital landscape affecting news publishers, particularly due to Google's transition from a search engine to an 'answer engine.' This shift has led to a significant decrease in organic search traffic for major outlets, with some, like Business Insider, experiencing up to a 55% drop. Consequently, these changes have resulted in layoffs and a pressing need for media organizations to rethink their strategies to survive in this new reality. Industry leaders express concern over the long-term impacts on journalism and the financial health of news organizations.
Google's transformation into an 'answer engine' significantly reduces traditional traffic to news publishers, leading to drastic layoffs and financial strain across the industry.
Major news publishers like HuffPost and the Washington Post have seen their organic search traffic drop nearly 50%, directly affecting jobs and company policies.
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