#agency-consolidation

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Marketing
fromDigiday
5 days ago

Media Buying Briefing: What's going to happen with Dentsu outside of Japan?

Dentsu will sell its international holdco assets, including Aegis holdings, potentially reshaping global agency consolidation and altering holding-company power dynamics.
Marketing
fromThe Drum
2 weeks ago

What Superdigital's sale to Accenture Song says about social's future

Major consultancies and holding groups are acquiring independent influencer and social agencies to scale social capabilities as CMOs shift budgets toward social and influencer marketing.
Marketing tech
fromBusiness Insider
2 months ago

Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes

The Cannes Lions festival signals a significant shift in the advertising industry amidst consolidation and changes in client needs.
Media industry
fromAdweek
3 months ago

Holding Company Succession

Publicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
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