#agency-consolidation
#agency-consolidation

2 weeks ago

Marketing

Why have the ad agency networks just become 'creative' again?

Marketing tech

Wire And Plastic Products Gets Back To Basics; MeTube TV | AdExchanger

2 weeks ago

Marketing

Why have the ad agency networks just become 'creative' again?

Marketing tech

Wire And Plastic Products Gets Back To Basics; MeTube TV | AdExchanger

Can Amazon Be Luxurious?; The Declaration Of Dependence | AdExchanger

Major retailers and agencies are pursuing premium positioning and consolidation to counter discount platforms and capture higher-value customers.

fromMarketing Dive

9 marketing predictions for 2026 as AI fuels polarity

Marketing in 2026 polarizes: middle-class shrinking and monoculture fading, agencies split into white-glove or AI plug-and-play models, and AI risks promoting mediocre content.

#omnicom

Marketing tech

Shoulda Called It 'Omni-scient'; Google's Core Tremors | AdExchanger

Omnicom's expanded Omni integrates IPG assets, Flywheel, and agentic AI to centralize identity and analytics, signaling consolidation advantages for agency holding companies.

Marketing

Omnicom confirms post-IPG leadership, DDB, FCB & MullenLowe sunsetting and job cuts

Omnicom consolidates storied agency brands including FCB and DDB, restructures divisional leadership, and signals further job losses amid leadership continuity.

Marketing tech

Shoulda Called It 'Omni-scient'; Google's Core Tremors | AdExchanger

fromThe Business of Fashion

Marketing

Omnicom confirms post-IPG leadership, DDB, FCB & MullenLowe sunsetting and job cuts

more#omnicom

#influencer-marketing

Public health

Ykone and Mirror Mirror Agencies Merge to Form New Group

fromThe Business of Fashion

5 months ago

Marketing

What Superdigital's sale to Accenture Song says about social's future

Public health

Ykone and Mirror Mirror Agencies Merge to Form New Group

more#influencer-marketing

5 months ago

Marketing

What Superdigital's sale to Accenture Song says about social's future

The 'Mad Men' are dead! Long live the new advertising lions!

Omnicom's $13 billion acquisition of IPG triggers roughly 4,000 layoffs, consolidates major agency brands, and targets $750 million in cost synergies.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

As Omnicom and IPG Combine, the Definition of Creativity Evolves | Muse by Clios

Consolidation signals a systemic reset requiring agencies to become agile, culturally fluent, technologically adept, and interdisciplinary to remain creatively relevant in 2025.

#layoffs

Marketing tech

Omnicom to cut over 4,000 jobs and shutter legacy ad agencies after IPG acquisition

Business

Omnicom to cut over 4,000 jobs and shutter legacy ad agencies after IPG acquisition

Marketing tech

Omnicom to cut over 4,000 jobs and shutter legacy ad agencies after IPG acquisition

Business

Omnicom to cut over 4,000 jobs and shutter legacy ad agencies after IPG acquisition

Media Buying Briefing: Understanding 24 Seven's move to become a mini-holdco with three complementary agencies

Private equity-backed 24 Seven is consolidating SketchDeck, Markacy, and Futureman to offer complementary digital, experiential, and creative services while maintaining standalone operations and cross-selling.

Marketing tech

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The Omnicom–IPG merger's true test will be rapid, deep integration of data assets, disciplined client transitions, and streamlined leadership and brand consolidation.

Marketing tech

fromBusiness Insider

A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete

Omnicom completed its acquisition of Interpublic Group, creating the largest advertising agency holding company by revenue with combined annual revenue exceeding $25 billion.

Future of Marketing Briefing: Bold call - the legacy influencer agency doesn't fit the new market

"Investors as well as brands have had the realization that a somewhat tech enabled agency didn't enable a true level of scale that the brands needed," said Leopold. "If you look at like the 10-ish billion dollars of brand direct to creator spend, that's very constrained. It's less than 2% of the $800 billion of digital media spend running through platforms."

Marketing tech

Artificial intelligence

Hold On, Holdcos; Rags To Riches | AdExchanger

Agency holdco consolidation and AI-driven RAG adoption are reshuffling account ownership, benefiting midsize independents and prompting publishers to machine-format archives for LLM grounding and citations.

#advertising

fromForbes

Marketing

Whatever Happens To Omnicom's DDB, The Copywriting Is On The Wall

Marketing

Why Horizon and Havas are joining forces in the U.S. market

fromForbes

Marketing

Whatever Happens To Omnicom's DDB, The Copywriting Is On The Wall

Marketing

Why Horizon and Havas are joining forces in the U.S. market

more#advertising

fromExchangewire

The Stack: Big Tech Moves

This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today's MadTech Daily, we cover Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI preparing a social app for AI video, and the UK ordering new data demands for Apple users.

Marketing tech

fromInside Higher Ed | Higher Education News, Events and Jobs

Havas and Horizon's global gambit: a strategic masterstroke or market mirage?

Horizon Global forms a US-centric joint venture between Havas and Horizon Media, combining $20bn billings, merged AI tech (BluConverged) and offering an alternative for marketers.

US politics

What Missouri Can Teach Trump About Merging ED and Labor

The administration seeks to move career, technical, and adult education programs from Education to Labor, aligning workforce and higher-education functions to reduce duplication.