#agency-consolidation

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Marketing tech
fromBusiness Insider
2 months ago

Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes

The Cannes Lions festival signals a significant shift in the advertising industry amidst consolidation and changes in client needs.
Media industry
fromAdweek
2 months ago

Holding Company Succession

Publicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
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