Media Buying Briefing: What's going to happen with Dentsu outside of Japan?
Dentsu will sell its international holdco assets, including Aegis holdings, potentially reshaping global agency consolidation and altering holding-company power dynamics.
What Superdigital's sale to Accenture Song says about social's future
Major consultancies and holding groups are acquiring independent influencer and social agencies to scale social capabilities as CMOs shift budgets toward social and influencer marketing.