Influencer marketing grows up: Consolidation, measurement, and becoming essential to brandsInfluencer marketing spending is growing rapidly, indicating a shift towards professionalization within the industry.Ad hoc influencer partnerships are evolving into essential components of comprehensive marketing strategies.
The Holding Companies Have Lost Their High Ground-Here's WhyOmnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Agency leaders have their say on consequences of Omnicom-IPG dealThe merger of Omnicom and IPG is a short-term strategy but poses risks for long-term growth due to the declining legacy business model.
The Holding Companies Have Lost Their High Ground-Here's WhyOmnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Agency leaders have their say on consequences of Omnicom-IPG dealThe merger of Omnicom and IPG is a short-term strategy but poses risks for long-term growth due to the declining legacy business model.
Marketing Briefing: Why holding companies are taking a 'platform' approach to pitch more cohesivelyHolding companies are shifting towards a unified, cohesive approach to advertising, emphasizing integrated services and the value of a single point of accountability.
Omnicom is consolidating B2B shop Doremus+Co with Merkley and PartnersOmnicom's merger of Doremus+Co and Merkley and Partners signifies a shift towards agency consolidation for efficiency and revenue growth.
Marketing Briefing: Why holding companies are taking a 'platform' approach to pitch more cohesivelyHolding companies are shifting towards a unified, cohesive approach to advertising, emphasizing integrated services and the value of a single point of accountability.
Omnicom is consolidating B2B shop Doremus+Co with Merkley and PartnersOmnicom's merger of Doremus+Co and Merkley and Partners signifies a shift towards agency consolidation for efficiency and revenue growth.