"Influencer marketing agency Ykone and creative production house Mirror Mirror have merged to form a new luxury-focused, cross-functional agency called One, offering clients an integrated approach combining influencer strategy, creative and event production. Founded in Paris in 2008 by Olivier Billon, Ykone has 300 employees across offices in 20 cities worldwide and has worked with a range of luxury clients including Gucci, Prada and Guerlain."
"Mirror Mirror was founded in Paris in 2019 by Juliette Lambert and Valentine Suc, and includes talent agency Mirror Image, film production company Mirror Mirror and production services company Lovecraft. The group has produced events and creative projects for clients including LVMH, Chanel and Hermès. The merger follows a broader industry trend of consolidation in the agency world designed to reduce fragmentation across specialties, with the likes of Orchestra bringing together communications and marketing specialists including Derris, Small Girls PR and Inkhouse."
Ykone and Mirror Mirror combined to form One, a luxury-focused agency offering integrated influencer strategy, creative and event production. Ykone, founded in Paris in 2008 by Olivier Billon, has 300 employees across 20 cities and has worked with Gucci, Prada and Guerlain; its acquisitions BarCode, Bold and Campaygn join One. Mirror Mirror, founded in Paris in 2019 by Juliette Lambert and Valentine Suc, includes Mirror Image, film production and services company Lovecraft, and produced projects for LVMH, Chanel and Hermès. The consolidation reflects a wider industry trend toward reducing fragmentation by combining specialist capabilities.
Read at The Business of Fashion
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