#creative-production
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Artificial intelligence

Get ready for the AI ad-pocalypse

Marketing tech

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

Artificial intelligence

Get ready for the AI ad-pocalypse

Marketing tech

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

more#generative-ai

fromThe Business of Fashion

Ykone and Mirror Mirror Agencies Merge to Form New Group

Ykone and Mirror Mirror merged to form One, a luxury-focused agency integrating influencer strategy, creative production, events, talent management and technology.

fromFast Company

3 ethical AI questions every brand leader should be asking

Brands that strengthen ethical intelligence and use AI responsibly will differentiate themselves amid rapid, low-cost content production and pressure to adopt new tools.

fromBusiness Insider

I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.

Chime uses generative AI across support, creative production, and research to cut costs, automate service, boost satisfaction, and reduce ad agency expenses by millions.

fromwww.lindseygamble.com

1 UGC Creator = 20+ Ad Variations for Under $150

A winning paid social strategy relies on creative volume and variation, which can be managed cost-effectively with Insense.

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

Shifts in AI conversation focus from media buying to creative production.

Thanks to AI, it is time to draw the curtains on the animatic

The rapid advancements in GenAI will end animatics in advertising.

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