#creative-production

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Marketing tech
fromAdExchanger
9 hours ago

How Realtor.com Is Using AI Creative To Expand Its Ad Footprint | AdExchanger

Realtor.com partners with AI startup BrandComms.AI to rapidly generate ad creative across multiple channels, enabling faster response to real estate market fluctuations and interest rate changes.
fromdesignboom | architecture & design magazine
1 month ago

from gaming production to live worlds, spark 2026 signals a new chapter for ISE in barcelona

Spark 2026 arrives as Integrated Systems Europe's newest platform dedicated to the creative industries, taking place from 3-6 February 2026 at Fira de Barcelona Gran Via. Launched by Integrated Systems Events, Spark is conceived as a focused showcase where technology, creativity, and content production intersect, bringing together sectors such as gaming, broadcast, design, live events, and media. Powered by , the showcase leads a strong roster including Mo-Sys, 3Cat, and Lab of Tomorrow,
Media industry
fromAdExchanger
1 month ago

When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line | AdExchanger

If your company wants to give up its marketing budget, lay off half of its employees and solely use AI-generated content, then Airpost is "not for you," CEO and Founder John Gargiulo said.
Marketing tech
Marketing tech
fromThe Drum
1 month ago

3 ways marketers win with a connected creative-to-media supply chain

Creative Logistics centralizes creative production and media activation into a single platform, restoring control, visibility, and insight while accelerating compliant global marketing operations.
#generative-ai
fromDigiday
2 months ago
Marketing tech

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

fromDigiday
2 months ago
Marketing tech

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

more#generative-ai
Public health
fromThe Business of Fashion
2 months ago

Ykone and Mirror Mirror Agencies Merge to Form New Group

Ykone and Mirror Mirror merged to form One, a luxury-focused agency integrating influencer strategy, creative production, events, talent management and technology.
Marketing
fromFast Company
2 months ago

3 ethical AI questions every brand leader should be asking

Brands that strengthen ethical intelligence and use AI responsibly will differentiate themselves amid rapid, low-cost content production and pressure to adopt new tools.
Marketing tech
fromBusiness Insider
4 months ago

I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.

Chime uses generative AI across support, creative production, and research to cut costs, automate service, boost satisfaction, and reduce ad agency expenses by millions.
E-Commerce
fromDigiday
7 months ago

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

Shifts in AI conversation focus from media buying to creative production.
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