"Six years ago, the commercial production process for Fortune 500 companies, tech innovators, and global giants meant six-figure budgets, and months of research, scripting, and voice actor castings. Every campaign was a marathon of design thinking and strategic storytelling. Today, however, with the help of AI tools, those very steps can unfold in a fraction of the time, and a quarter of the cost."
"The constant pressure to adopt or be left behind is palpable. In fact, according to Marketing Week's 2025 Language of Effectiveness survey, 57.5% of marketers currentlyuse AI to generate campaign content and creative ideas. Yet, 85% of those surveyed by Adweek say they feel pressure to keep up with the latest tools. The question that keeps arising for many leaders isn't what's next, but instead, at what cost?"
"Debates about AI are often argued in extremes, either as magic wands or existential threats. What's missing from that conversation is the middle ground. A place where brand leaders can lean into true stewardship, and where human values and intuition can meet machine precision. It's the space where empathy meets foresight. The future of influence won't be determined by who adopts the next big tool first, but by who uses it responsibly."
Commercial production for major brands has shifted from six-figure, months-long processes to rapid, low-cost workflows enabled by AI tools that reduce time and cost dramatically. Innovative brand leaders now prioritize speed, moving ideas from ideation to execution much faster as new AI tools emerge weekly. Marketers face palpable pressure to adopt AI: surveys report widespread AI use for campaign content and felt pressure to keep up with tools. Ethical intelligence—balancing human values, intuition, and machine precision—becomes a critical differentiator. Leaders must strengthen stewardship to discern trustworthy AI tools and use them responsibly to protect brand influence.
Read at Fast Company
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